Progress?

One Club Brief: “A successful campaign would show the audience that wearing animals is a cruel practice, incompatible with the virtues of living ethically and sustainably. Please do not focus on the topic of fur specifically, since we already have many effective ads targeting the fur industry. More information about our campaign to end the fashion industry’s exploitation of animals can be found here. 

Who Is the Audience? 
The campaign should appeal to a mainstream audience (i.e., it shouldn’t target people who are already animal rights activists or vegans). The tone of the project is up to you: PETA is looking for a provocative and compelling campaign that will make people think and act.”